Advertisers ‘buy’ space on newspapers and magazines to place their ads. They ‘buy’ time on the television and radio to broadcast their ads. The main advertising media are newspapers, television, direct mail, radio, magazines, outdoor signs, and the Internet. Let’s have a look at each in detail.

Newspapers

Newspapers allot about 60% of their space to advertising. Local businesses and individuals place the most ads in newspapers. Newspapers offer more advantages to advertisers than do other types of media, like magazines and so on. This is because most adults read a newspaper daily and many specifically check for ads to get information about different products and services. An advertisement can appear within 24 hours in a newspaper. Advertisers pay for the size of the space they want on the newspaper. A small ad, for instance, will cost a lot less than a larger ad that covers a bigger space.

Modern newspapers contain three types of advertisements:

Display ads – These ads range in size from less than 1 inch to a full page or more and most of them include illustrations. An illustration is a picture that is used to explain something.

With photos and graphics, display ads can cost a lot depending on their size. These ads, generally placed by department stores, movie theaters and other businesses, may be prepared by an advertising agency or the advertising department itself. They are called run-of-press ads and they produce the most revenue for the newspaper.

Classified ads - Classified ads, often called want ads, consist of a few lines of print. A whole page or even two pages of a newspaper may be allotted for these ads. These ads are classified according to the area they represent. These ads come from individuals trying to buy or sell items, businesses seeking workers, or trades people offering a wide variety of services. These ads are not expensive, popular, and highly effective in reaching tens of thousands of people in a day.

Inserts - Inserts, the third form of advertising, are favored by large national chain stores. These are booklets tucked to newspapers in huge bundles for distribution with the Sunday edition. Inserts produce less revenue than run-of-press advertising. Newspapers charge only for distributing inserts, and not for the printing. Inserts are usually printed elsewhere.

Television

Large companies use television for advertising. These companies spend more than half of their advertising budget on television. Companies for snacks, clothes, drinks, cosmetics etc., advertise mostly on television. This is because their advertisements on the TV bring sight, sound, and action directly to consumers in their homes.

Advertisers can explain and demonstrate their products to viewers who are enjoying their favorite TV program and cannot easily avoid the ads. Millions of people watch TV after work and the chance of at least a few thousand people seeing a particular ad is very high. The cost of advertising on television is very high compared to the other advertising media. Television ads can be broadcast live, from film or from videotape.

Live ads are not so popular, but in these ads, an announcer delivers a message in front of a TV camera. Filmed or videotaped ads are pre-recorded in a studio and are broadcast later. We see these type of ads everyday on TV, where performers are shown in true-to-life situations, where, for instance, a family is shown sitting at home having dinner or a group of people enjoying a drink at a party.

Some ads consist of animated cartoons or stop-motion films. In stop motion, objects are photographed in different positions in order to show movement. It appears as though the object is moving. For example, you see toothpaste tubes dancing on a table. The majority of ads last for about 30 seconds with short announcements. 

Advertisers also sponsor many movies or special programs on TV. A sponsor is a person or a business that pays the cost of a radio or TV program. 

Do you think you have a memory to remember sounds and colors? Try this game. We got upto 15 colors before we lost track.
Keep your ears open for the extremely beautiful note you create as you figure your way out through this memory game that requires concentration and focus.

And whats more, if you dont have concentration or focus, we recommend that you play this. You are bound to get better and better. A must recommendation for children of all ages.

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Every evening, as I flip through the channels on TV, I come across a variety of advertisements. As soon as I see my favorite one, I stop and watch the whole sequence… And I say to myself, “Hey, one day I’m going to buy that…”
Do YOU like any particular ad? Have you ever thought about all that goes on behind the making of an advertisement?

Well, let’s start answering some of your questions…

The meaning of Advertising

Advertising is the business of promoting and selling products, services, or ideas. Advertising makes use of all the major media, including newspapers, magazines, television, radio, direct mail, and outdoor billboards. Printed advertisements make up a large part of newspapers and magazines. Poster ads appear in buses, trains, shops, even rickshaws, and so on. Billboards are seen at almost every roadside. The popular ‘breaks’ during your favorite TV program are very common!

Why do people advertise so much? Well, the main aim of advertising is to sell a product or service to as many people as possible. Advertisements persuade a person to buy a product or service. Large businesses use advertising to create a favorable image of their company, since they want the name of the company to be known and respected for the products it makes. Local businesses use advertising to gain new customers and increase sales. Advertising, therefore, plays a very important role in the competition among businesses. It is the cheapest and fastest method of informing thousands of people. In addition to being used by companies, advertising is also used by individuals, political parties, social organizations, and the government. Many people advertise in newspapers to sell cars, homes, or other products. Political parties use advertisements to try to win votes. Social organizations often advertise to promote a cause or to influence the way people act or think.

Advertising is a huge industry that has gained tremendous recognition in the past few years. Because advertising influences a lot of people, it has encouraged people to eat certain foods, buy certain clothes, use certain household products and so on. Advertising has helped shape up an individual’s tastes, habits, and attitudes.

The next step is to get a bachelor’s degree in journalism. Some people also study liberal arts at college or get a master’s degree in journalism. While at college, make the most of free time by gaining experience with the college newspaper, radio, or television station. The more experience one has, the better he/she will be at work.

In the print media, i.e., newspapers, magazines etc, journalists work as columnists, copy editors, editorial cartoonists, editorial writers, feature writers, news editors, photojournalists and reporters.

In the broadcast media, like television, journalists work as assignment editors, commentators, correspondents, news directors, newscasters, and news writers. The broadcast media offer higher salaries than do the print media.

Training in journalism also provides a background for careers in advertising, book publishing and public relations.

Since last 40 years, Boeing 747 was the largest aircraft. Now, this new one A380, is much bigger than 747. There is 35 percent more space to the passengers and more people will be able to travel now. 

This Airplane, A380 has the very latest technologies for materials, systems and industrial processes and meets all the international certification requirements. It offers more seating and more available floor space than its closest competitor; it is more comfortable, with wider seats and aisles. You can also stretch your legs and access to lower-deck amenities. The A380’s modern technology and economies of scale provide 15 per cent lower seat-mile costs than today’s most efficient aircraft. Consequently, the A380 offers passengers luxury travel at much more affordable prices. 

The aircraft manufacturing company’s marketing director is David Velupillai, and he says, “It is a myth carried out by Boeing that the future is in point-to-point flying. In fact it is now bringing back the phased-out 747 simply because it is the hubs that are driving growth in the sector.”  

He adds: “We have designed this aircraft to be very quiet with noise insulation as part of the conscious designing.” In India, the Airbus is confident that it will help lessen the crowd at metro airports by absorbing future passenger growth. 

Sanjay Sharma, who is a senior analyst in Airbus’ marketing department says, “Emirates, Lufthansa and Singapore Airlines would definitely want to bring the aircraft to Indian metros. The airports have to be compatible then. In any case, the Mumbai and Delhi airports will have 10 two-tier aerobridges each by the year 2010.”  

Sharma adds that point-to-point travel and business travel is not absolute and is not possible for all routes. 

They want to give choice to both, the traveler and also to the airline, to combine their routes in such a way that it serves both the purposes.

time to go for a holiday! yupeee! hip hip hurray!

We love to read her books. And now the seventh and last Harry Book called ‘Harry Potter and the Deathly Hallows’ will be in released on July 21^st. 

I know that two characters will die in the seventh book of the potter series, but I cannot give you any clues on who that will be. 

This is because JK Rowling appealed to people to leave the ending of the final Harry Potter book as a surprise and not spoil the mystery for fans of the best-selling series about the boy wizard 

Actually there was a note on April 28 on fan site, the ‘leaky Cauldron’, saying that it received ‘spoiler’ emails from people claiming to know the contents of ‘Harry Potter and the Deathly Hallows.’  

But it is a secret, so don’t you ever tell! 

And do you know that the books will be printed on paper that contains a minimum of 30 percent post-consumer waste fiber? 

 Yes, it is true! 

The statement added that 65 per cent of the 16,700 tons of paper used in the printing will be certified by the Forest Stewardship Council, a Washington-based civic group that promotes sustainable forest management.   

Scholastic said its decision to "invest in environmentally preferable paper" in printing the 784-page tome marked a "significant step in the company’s ongoing commitment to responsible environmental stewardship."   

The book is to be the final installment of J K Rowling’s massively popular series featuring the schoolboy wizard.   

The first six books in the Potter series have sold more than 300 million copies worldwide and been translated into 63 languages, making Rowling, 41, Britain’s highest-earning woman.   

And let us all who have, grown up with Harry, to embark on the last adventure. 

Come on!

In this lesson, lets understand the third, very important step of  how to design a layout for your newsletter.

Keep the following points in mind and make a list:

1) Decide on the number of pages that your newsletter will contain.

2) Design a logo for your newsletter.

3) Take a sheet of paper and, using a pencil, roughly mark the places where you want the logo to appear, where you want the name of the newsletter to appear, and where you want the page numbers to appear.

A newsletter usually contains two columns for the write-ups.

Headings for articles are bolder and bigger than the rest of the writing. These should be neatly enclosed in a box drawn with a ruler. Collect jokes, trivia etc., and use them to fill up small spaces in the newsletter. You could also ask around if anyone wants to place a small advertisement in the newsletter. Ask them what size the advertisement will be, so that you can fit it in a column. If possible, offer to design the advertisement for them.

Finally, decide how many articles you want to write about and allot the number of columns for each. This is necessary so that you don’t end up with one extremely long article and another, which is very short! People will get bored! Short and interesting articles are very popular.

The next step is to use a fat notebook to make a rough copy of the newsletter. On the first page, make a table of contents in which you will write down the headings of all your topics. If you have time, number the pages and write the corresponding page number in front of the topic in the table of contents. This will make it easy for you to find an article without having to flip back and forth through the notebook. Take a topic one at a time and write an article on it. Refer to the material you have gathered in order to cover most of the points that you scribbled. Keep the language simple and clear and avoid using long, complicated words…you don’t want someone to sit with a dictionary while reading your newsletter, do you?

Editing your articles is very important before making the final copy. Check for spelling mistakes, grammar, and repeated sentences. The best way to edit it is to ask your mom or dad to read the articles and correct the mistakes. After editing, make a fair copy of the articles and let your mom and dad read it once more. Get the final copy printed on a computer printer and if possible, make photocopies and staple neatly. Then distribute the newsletter among your friends and neighbors.

If you have, we can go ahead and take the next step in preparing your Newsletter, which is gathering material. The best way to gather material is to ask friends to contribute articles on a variety of subjects. One could write about endangered animals, another could write about the latest events happening in school and so on.

Talking to older people, like your dad, mom, uncle, aunt, grandpa or grandma can be very helpful in getting information. Grandpa or Grandma could tell you about life in olden days, how they studied, whether they watched movies or not, what modes of transportation they used for going to school…and a lot of other things.

Take down rough notes in an exercise book.  Write an article like ‘Amazing facts about the year 1936’, or whatever else you can think of!! Your grandparents could also help you make a family tree and help you trace your ancestors. Wouldn’t it be fun if you got to know that you are, somehow, related to Isaac Newton? Think

Your neighborhood uncles and aunts could help you find out about the society you stay in, the society club, the facilities that your society offers etc. Information about your society could help everyone know about any important events that are scheduled to take place in your colony, or any important meetings for the adults that is going to take place.

The other way to gather material is to refer to encyclopedias, science magazines, and other types of books. Encyclopedias give detailed information on any topic. Read the topic and write an article on that topic in your own words. Wherever you can, draw pictures to add a little bit of life to the newsletter. The Internet also provides detailed information on any topic, but it can be a little expensive. Joining a library or using your school library is a cheaper and better way of gathering material.

Whatever method you use, be sure to stick to it till you think you have gathered enough material for your newsletter. Remember, your newsletter is going to represent YOU.

So, make sure you write interesting articles and make people want to read them again and again!

Here’s just for you, hours and hours of awesome brain tickling activity. Spread over a large number of difficulty levels, your main aim is to help a pretty little bug role a ball into a hole. It’s however, not as easy as you may choose to believe. This game calls for a high level of spatial coordination skills. A must play.

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First of all, what is a Journal? A journal could be a newspaper, a magazine, a periodical, a ledger, a newsletter… and so on.

Preparing a Newsletter involves a lot of things. Start by choosing a topic. After you have thought of a topic, decide what age group you wish to write for and what extra activities you can put in the newsletter to make it interesting. These things could be games, quizzes, crossword puzzles, and so on.  It is important to plan a layout for the newsletter in order to arrange pictures and articles neatly and symmetrically.
This newsletter will be your own newspaper cum magazine. Ask your friends or your family to assist you in preparing the newsletter.

Follow these instructions carefully:

Decide on a name for your Newsletter. Once you have decided on a name for your newspaper or magazine, the first thing obviously is to decide what you are going to prepare it for. A few things you can prepare aNewspaper or Magazine for are:

1) Your school

2) Your family

3) Your building, your society, or the colony you stay in.

4) Topics of interest that you share with your friends, family and neighbors, like movies, sports, pets, nature, toys etc.

5) Topics that you wish to draw other peoples attention to, like the harm caused to the environment due to plastic bags, how you feel you should keep your surroundings clean, and so on.

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