Advertising for kids : Chapter1 : Introduction to Advertising
Advertising
Every evening, as I flip through the channels on TV, I come across a variety of advertisements. As soon as I see my favorite one, I stop and watch the whole sequence… And I say to myself, “Hey, one day I’m going to buy that…”
Do YOU like any particular ad? Have you ever thought about all that goes on behind the making of an advertisement?
Well, let’s start answering some of your questions…
The meaning of Advertising
Advertising is the business of promoting and selling products, services, or ideas. Advertising makes use of all the major media, including newspapers, magazines, television, radio, direct mail, and outdoor billboards. Printed advertisements make up a large part of newspapers and magazines. Poster ads appear in buses, trains, shops, even rickshaws, and so on. Billboards are seen at almost every roadside. The popular ‘breaks’ during your favorite TV program are very common!
Why do people advertise so much? Well, the main aim of advertising is to sell a product or service to as many people as possible. Advertisements persuade a person to buy a product or service. Large businesses use advertising to create a favorable image of their company, since they want the name of the company to be known and respected for the products it makes. Local businesses use advertising to gain new customers and increase sales. Advertising, therefore, plays a very important role in the competition among businesses. It is the cheapest and fastest method of informing thousands of people. In addition to being used by companies, advertising is also used by individuals, political parties, social organizations, and the government. Many people advertise in newspapers to sell cars, homes, or other products. Political parties use advertisements to try to win votes. Social organizations often advertise to promote a cause or to influence the way people act or think.
Advertising is a huge industry that has gained tremendous recognition in the past few years. Because advertising influences a lot of people, it has encouraged people to eat certain foods, buy certain clothes, use certain household products and so on. Advertising has helped shape up an individual’s tastes, habits, and attitudes.
Written by admin on May 22nd, 2007 with no comments.
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